Medium-term Management Plan
Through the previous medium-term management plan, the Group was able to recover from the COVID-19 pandemic and establish a foothold for overseas expansion. Now we will begin the new challenge of opening stores overseas. In order to spread yakitori around the world and achieve further corporate growth, the entire Group will work together to promote the new medium-term management plan and accelerate global expansion.
Long-term Vision
From "焼鳥" to "YAKITORI"—we are sharing this authentic Japanese culture with the world. Together with our global partners, we are building a "Global Yakitori Family" that transcends borders and languages.
When YAKITORI becomes a global language, it will connect people through shared joy. With this vision at our heart, we strive to brighten the world through our yakitori, one skewer at a time.
Overview of the FY7/25–FY7/27 Medium-term Management Plan
Launching overseas and building a track record
Japan
• Maintain and improve existing store sales by strengthening marketing and branding
• Open new stores toward the goal of 1,000 stores in Japan (directly managed and TCC) by 2030
• Develop new store formats, including prepared foods
• Rebranding and franchise development toward recovering to 700 stores by 2030
Overseas
Business start-up and expansion of stores in the U.S. and East Asia (China, Korea, Taiwan, Hong Kong)
Key Initiatives
• Expand development model/brand portfolio and domestic and overseas expansion (high-end and mid-range yakitori business)
• Strengthen the human resource base, enhance R&D capabilities, establish an optimal governance structure, and carry out sustainability initiatives
