Eternal Philosophy：”U-NU-BO-RE”

We believe that something as simple as YAKITORI can change the world.
We grill our YAKITORI with heart and serve it with sincere smiles to our cherished customers.
Seeing our customers look satisfied, hearing them say how delicious the food was, how much fun they’ve had, these are the greatest rewards we could ask for.
Together, we hope to make the world a brighter place.
“Nothing more than YAKITORI but something more than YAKITORI” With our “U-NU-BO-RE”, we season our YAKITORI with love, respect, and eternal hospitality.

Eternal Mission: Enhancing the social value of the restaurant industry

The restaurant industry has grown into a representative industry that Japan can send out into the world. On the other hand, we still lag behind in securing outstanding human resources in Japan. Eternal Hospitality Group aims to raise the level of the entire restaurant industry and enhance its social value by actively working to improve the working environment, ensure compliance, and contribute to society, which are issues facing the industry as a whole.

Eternal Purpose: Become an eternal company

The fundamental premise of corporate activities is that they endure in the context of relationships with society and employees. Therefore, we must continue to take on constant “challenges.” We are grateful to all those involved with Eternal Hospitality Group, including customers, shareholders, suppliers, and employees and their families, and we aim to be an eternal company that is needed and loved by society by continuing to “serve” through our corporate activities